Google Ads for Restaurant Marketing, How I Used PPC to Help My Chef Uncle Sell More Salad
By the Best Freelance Digital Marketing Strategist in Calicut
A Local Restaurant with Legendary Food (But One Dish No One Wanted)
My uncle runs a humble restaurant in Calicut. No neon signs, no Instagrammable interiors — just authentic, heartwarming food. His biryani makes people emotional, his dosa has a loyal fanbase, and the family’s secret chutney recipe could probably win awards.
But one menu item never clicked: the salad.
Fresh, colorful, and genuinely delicious — yet ignored.
One afternoon, I asked, “Uncle, why don’t people order your salad?”
He laughed, “Salad is for sick people. No one craves cucumbers.”
And that’s when I knew it was time to step in — as the Best Freelance Digital Marketing Strategist in Calicut — and show him how PPC (Pay-Per-Click advertising) could change that.
Cooking Up a Digital Marketing Analogy (That Even a Chef Could Understand)
My uncle is a master chef but a total beginner in tech. He still writes bills by hand and believes “boosting” a post means emotionally uplifting it.
So I explained PPC in a way he could relate to — through food.
“Imagine standing outside your restaurant, holding your salad. But instead of shouting at everyone, you offer it only to people who just Googled ‘healthy lunch near me’.”
He nodded, “So they’re already hungry?”
“Exactly! And you only pay if someone clicks the ad or walks in to try the salad. That’s PPC.”
He smiled. “So I can run ads only for salad, not waste money on biryani that already sells?”
“Now you’re thinking like the Best Freelance Digital Marketing Strategist in Calicut.”
Step 1: Launching the First Ever Salad Ad
We grabbed my laptop and created a simple Google Ads campaign:
- Budget: ₹150/day
- Keywords: “healthy lunch Calicut”, “fresh veg salad”, “light meals near me”
- Target radius: 5 km around the restaurant
- Platform: Google Search only
- CTA: “Order now or call for pickup”
Ad copy:🥗 Chef’s Special Fresh Salad – Only ₹99!
Light, homemade, and healthy. Try our delicious veg salad today.
Limited-time offer. Visit or call now in Calicut.
We added a crisp, colorful photo of the salad with a generous drizzle of dressing to make it pop.
“Even if people haven’t heard of your restaurant,” I said, “they’ll find you because they’re searching for exactly this.”
Step 2: The Results Start to Sizzle
The ad went live the next morning. By evening: 9 clicks, 3 salad orders.
One happy customer even posted a photo on Instagram with the caption, “Finally, a healthy lunch that actually tastes good!” She tagged the restaurant.
That night, my uncle called me, thrilled:
“Four people came just for salad! Can I do one for lemon rice tomorrow?”
He was hooked.
Step 3: One Dish at a Time, One Ad at a Time
Over the next few weeks, he got creative with digital ads:
- Promoting specific dishes (lemon rice, gobi fry, even ragi dosa)
- Running Facebook ads targeting nearby office workers during lunch hours
- Offering ₹10 off for customers who clicked the ad and showed it on their phone
His salad sales doubled. But more importantly, he started drawing attention to underappreciated dishes — the ones that never made it to social media but deserved to.
He even placed a board outside:
“Today’s Special – As Seen on Google”
What My Uncle Learned from His Digital Strategy
After a month, my uncle shared these insights:
- “I don’t just wait for foot traffic. Now people discover me online.”
- “I can push new dishes instead of relying on biryani sales alone.”
- “Even ₹150 a day brings results. Digital ads aren’t just for big chains.”
- “Digital is like seasoning — not too much, but without it, something’s missing.”
And that’s coming from someone who didn’t even know what PPC meant a month ago.
Why This Story Matters for Calicut’s Local Businesses
As the Best Freelance Digital Marketing Strategist in Calicut, I see this a lot:
Many small business owners assume digital marketing is either too costly or too complicated.
But if a tech-averse chef can sell salads online using a ₹150 ad, anyone can.
PPC works because it connects real demand with your real offering — at the exact moment someone is looking.
It’s not aggressive marketing. It’s smart positioning.
You’re not trying to convince people to buy.
You’re simply showing up when they’re already interested.
Final Thoughts from the Best Freelance Digital Marketing Strategist in Calicut
Today, my uncle still makes the best biryani in town — but thanks to PPC:
- His salad has a following
- His lemon rice sells faster
- His ragi dosa gets noticed
All it took was one clear explanation, a sprinkle of curiosity, and a plate full of strategy — served hot by yours truly, the Best Freelance Digital Marketing Strategist in Calicut.
Ready to Start Your Own Salad Ad?
Whether you’re a local restaurant owner or a business trying to promote a lesser-known product, PPC advertising can help you reach the right audience — without wasting time or budget.
👉 Visit sajadstudio.com and let’s cook up your strategy today.